“Men are starting to get more and more knowledgeable about beauty and are paying attention to their looks: Haircare is the biggest category, with shaving coming second,” said Selfridge’s Beauty Buyer Elodie Bohuon in an interview with Complex in 2016. The men’s grooming industry was expected to bring in over $21 billion last year.
A bigger chunk of the male population putting more effort into grooming is a major development. But with this comes a challenge for the guys: While women are skilled in beauty shortcuts, the male species still have a lot to figure out. With busy lives and budgets keeping you from being on point 100% of the time, we’ve put together a cheat sheet to help you conquer the grooming game while saving big bucks:
1. Thou shall have a nose for great deals.
Women are not the only ones who can excel in sale spotting and discount hunting. Guys, you can do it, too! It’s our mission here at Piggy to bring you the best deals and discounts, but besides using the app, why not sign up for newsletters at men’s salons, grooming websites, and stores so you’re updated on their deals, too?
2. Thou shall pick out products that are as multi-tasking as you.
You’re good at handling multiple projects at a time. You deserve skincare and haircare allies that give holistic benefits as well—cleanser that will allow you to skip toner, and maybe even moisturizer if it’s got a really good skin softening formula. Or moisturizer with SPF. Shampoo that gives your hair that fluff and bounce is mighty fine as well. And so is stronghold gel that gives a good amount of shine to your locks.
3. Thou shall be razor savvy.
Prolong the shelf life of your razors with these simple tricks: If it’s already dull, rub it on a piece of denim in the opposite direction to sharpen it. You may also rinse the blade in a little alcohol and gently dry with a soft cloth. Or ditch that five-piece shaving system and go old school with a straight razor. It can last you a lifetime if you maintain it well.
4. Thou shall not waste even when in haste.
No matter how much of a rush you are in, make sure to not overdispense products on your hand. You know how you just squeeze that bottle without moderation because you’re in a hurry? Don’t. You also don’t need to slap on too much cream or cleanser. They’ll just go to waste when you overlather.
5. Thou shall get creative.
Did you know that moisturizing conditioner can be used as shaving cream? Coconut oil does wonders to give your hair shine. Aloe vera can be a substitute for hair gel, while you can ward off morning breath by munching on some carrots or parsley.
This is dapper made easy—not just in terms of saving time, but when it comes to saving money, too. And for the best deals and discounts from countless barbershops and personal care brands, Piggy’s got your back. Download Piggy today to get really awesome grooming products and services at prices that will make your wallet smile.